Here are your promotional
materials for your screening of
"Dalai Lama Awakening" and
"Compassion in Action":
We have
created promotional materials for you
to use for your screening of "Dalai
Lama Awakening"
Please
feel free to download these document
and image files, customize them with
your particular screening details
(dates, your organization name, ticket
price, etc.), and then print them for
the promotion of your screening.
To
download these files, please RIGHT CLICK
on any of the links below, and then
select either 1) "save link as"
or "save target
as" (depending on the browser
that you have) to save them on a
folder on your computer. (Since some
of the file sizes are large, they may
take a couple of minutes to download,
depending on your internet connection
speed):
The
downloadable promotional materials
include:
'Dalai
Lama Double Feature' Film Tour
PR Materials (combined DLA
& CIA Films):
U.S.-Canada
"DLDF" Tour PR Materials:
1) A
press release ('Dalai Lama Double
Feature' U.S.-Canada Tour: DLA &
CIA)
2) Flyer ('Dalai Lama Double Feature'
U.S.-Canada Tour)
3) Single Film Posters
of Each Film ('Dalai Lama Awakening'
and 'Compassion in Action')
4) Printable tickets
('Dalai Lama Double Feature' Tour')
5) Additional TEXT
information (DLA&CIA Film
Summaries, Khashyar Bio)
6) All files above in ONE compressed
ZIP file
'Dalai
Lama Awakening' Film PR
Materials:
1) A
press release ('Dalai Lama Awakening')
2) A press release - UK-Ireland Tour
2014 ('Dalai Lama Awakening')
3) Flyer - 'Dalai Lama Awakening' Files
4) Printable tickets ('Dalai Lama
Awakening')
5) All files above in ONE compressed ZIP
file
You may customize and print
these files yourself, or take the files
to a copy center (like Kinkos) to have
them customized and printed them for
you.
We wish
you a very inspiring and successful
screening.
Production Photographs:
Click on the thumbnail
below to load the large sized photo
file (some
files may be large, so they may take a
while to load based upon your internet
connection speed):
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Dalai Lama with
Producer-Director Khashyar
Darvich (right), Co-Producer
David Mueller (center) |
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The Dalai Lama
gives a blessings to a Tibetan
man during filming |
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Producer-Director
Khashyar Darvich speaking with
the Dalai Lama |
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Producer-Director
Khashyar Darvich with narrator
Harrison Ford |
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Dalai Lama with
Producer-Director Khashyar
Darvich (left), Co-Producer
David Mueller (right) |
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"Dalai Lama
Renaissance" Harrison Ford
recording narration for the
film. |
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A pensive Dalai
Lama listens to a Western
participant during filming |
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A pensive Dalai
Lama listens to a Western
participant during filming
(Close-up) |
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"Dalai Lama
Renaissance" narrator Harrison
Ford recording narration for
the film |
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Producer-Director
Khashyar Darvich speaking with
"Dalai Lama Renaissance"
narrator Harrison Ford |
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The Dalai Lama
sitting underneath a large
golden Buddha at the
Norbulingka temple in
Dharamsala, India during
filming |
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The Dalai Lama
gives a greeting. |
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The Dalai Lama
listens to the Western
thinkers during the filming of
"Dalai Lama Renaissance" |
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The Dalai Lama
greets producer-director
Khashyar Darvich |
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The Dalai Lama
speaks with the Western
participants during the
filming of "Dalai Lama
Renaissance" |
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"Dalai Lama
Renaissance" Producer-Director
Khashyar Darvich with narrator
Harrison Ford. |
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"Dalai Lama
Renaissance" Producer-Director
Khashyar Darvich with narrator
Harrison Ford (second take). |
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Harrison Ford
speaks with Producer-Director
Khashyar Darvich |
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Filming for
"Dalai Lama Renaissance" at
the Dalai Lama's temple in
Dharamsala, India |
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The Dalai Lama |
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Prison Inmates
listen to "DLR" Director
Khashyar Darvich after a
screening of the film in a
Texas Maximum Security
Screening. |
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Prison Inmates
listen to "DLR" Director
Khashyar Darvich after a
screening of the film in a
Texas Maximum Security
Screening. |
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Inmates at a
Texas maximum security prison
watch the "Dalai Lama
Renaissance" Documentary
Film. |
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A montage
of photos from the documentary
"Dalai Lama Renaissance" |
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Physicist Fred Alan Wolf and
his wife after having been
greeted by the Dalai Lama |
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Tibetan
dancers getting ready to play
for the Dalai Lama during
filming for "Dalai Lama
Renaissance" |
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Publicity/Marketing
Tips for your screening:
1)
Advanced Ticket Sales: We have found
that advertising a slightly cheaper
"Advance Purchase" ticket price, and a
slightly higher "at the Door" ticket
price encourages audiences to purchase
tickets in advance and attend. Selling
advanced tickets also provides you
feedback about the effectiveness of
your marketing campaign, and allows
you enough time to adjust your
strategy if necessary. Examples of
ticket prices might be: $15 (in
advance) and $18 (at the door), or
(without a Director Q&A) $10 (in
advance) and $12 (at the door).
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There
are several ways to sell tickets.
You may sell physical tickets
(using the ticket templates that
we have provides you). You can ask
shops and other organizations and
businesses to help you sell
tickets (perhaps offer them a
couple of free tickets for their
help, or perhaps $1 per ticket
sale).
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You may also sell
electronic tickets online
through services like Paypal, as
well as dedicated online ticket
services like "Eventbrite.com".
2) Get
the word out early - world of mouth is
the best advertising. Promote and
advertise as soon before the screening
as possible. By Facebook, email, your
website, newsletter, announcement at
meetings:
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Once
as far in advance as possible.
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10
days in advance (of your
screening)
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2
days in advance (of your
screening)
3) Send an
email announcement to your members and
email list about the screening, and
ask them to forward the email to
others who might be interested.
4) If the
Director is appearing in person, make
sure and mention that prominently in
your email and flyers. An in-person
appearance of a Film Director creates
an additional amount of interest and
excitement from audiences. You may
also mention that the Director will be
signing copies of the film after the
screening.
5) Make
an announcement at your organization
or church during meetings or services.
6) Play
the movie trailer for "Dalai Lama
Awakening" for your members - At
meetings, services, or other film
screenings at your organization, play
the movie trailer for "Dalai Lama
Awakening." If you can project a
webpage to your members from your
computer, then go to the "Film
Trailer" section of this website, and
play one or more of the trailers. We
can also arrange to send you a DVD of
the trailers, if you can send us $5
for the cost of the mailing. (Please
email us if you are interested).
7)
Contact other organizations and groups
in your community who might be
interested in letting their members
know about the screening.
Organizations interested in the film
might include: Buddhist Centers, Yoga
Centers, Peace Centers, Spiritual
Centers, Unity Churches, Meditation
Groups, local film clubs. Invite the
members of other organizations to
attend the screening, and ask these
organizations if they would post a
flyer about the screening in their
facility, as well as forward an email
to their members and email lists. To
encourage other organizations to
inform them members, offer to allow
that organization to have a table at
the screening with flyers about their
organization, or offer them a few free
tickets.
8) You
may also want to consider working with
other organizations to co-sponsor your
screening, so that they will be more
invested in promoting it.
9)
Facebook: 1 in 8 people on the planet
use Facebook, and yet it is one of the
most under-utilized resources to
publicize an event. At the moment,
Facebook is the center of the internet
universe, so Facebook can be a very
effective way of promoting your
screening. Here are some tips for
promoting your film screening in
Facebook:
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Create
a Facebook "events" page for your
screening, post a link to the
events page on your organization's
and your personal Facebook pages.
FB events pages are allowed to
have an image associate with them,
so please feel free to either use
the film poster image from the
'Dalai Lama Awakening' Film's
Facebook page ( www.Facebook.com/DalaiLamaAwakening
), or upload a poster image from
the film's promotional materials
page.
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Post
a press release about your
screening, and the film's poster
image, on your personal and
organization's Facebook wall. (Use
any of the materials that we have
included in the screening
promotional material's page.)
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Post
regularly and often on your own
wall, and try to think of new and
interesting thoughts, aspects of
your event, and images to post.
You may use any of the images on
the DLA Film's Facebook page, and
add your own commentary in a way
that you feel will interest your
members.
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If
there is an aspect of your
screening that is unique (like an
appearance of the Director for a
Q&A, or another special guest
attending), then make sure and
highlight that in you press
release and Facebook posts.
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Ask
your friends, as well as fans of
your organization's Facebook page,
to "like" and "share" your
Facebook events page or press
release, and to let their family
and friends know.
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Search
for and find the Facebook pages of
other organizations and businesses
in your area, and post a notice
about your event on their wall. It
might also be effective to send
that organization or business a
personalized message, mentioning
the screening, what the special
local purpose of the screening is
(if there is one), and whether
they can let their page fans know.
When posting on someone else's
Facebook wall, post judiciduously
and with common sense, and not too
often, so that you will not
irritate the admins of the other
Facebook page.
10)
Contact your local newspaper - List
your screening on events calendars
(for free), or mention that the
filmmakers are available for
interviews (we would be happy to help
you).
11) For
radio & TV stations, newspapers
and magazines, offer some free movie
tickets as audience giveaways, to
encourage your press to write an
article or promote your screening. If
the Director is appearing in-person at
your screening, then he would be happy
to sign 1 to 5 copies of the film's
DVD to offer as a promotional giveaway
in order to help publicity.
12) Post
notices on local internet events
pages, like Craigslist.org, or your
local newspaper's events page. You may
also contact members of Facebook or
Myspace in your area who list an
interest Dalai Lama, and post your
screening on your Facebook page.
13) If
your screening is being held in a
cinema or theater, please contact your
theater and ask if they have:
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Added
the screening to their online
movie schedule
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Included
the screening in their email
newsletter to their movie
audiences.
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If
they would send a special email
that focuses on the screening
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Added the
screening to their theater's
printed materials
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If they would
display a movie poster of the film
in their theater in a "lightbox"
or wall. If so, then please
contact us so that we may send you
a large "one sheet" movie poster.
14) If
your members would not mind being
contacted by telephone, call your
members to inform them about the
screening
15) Using
the templates that we have available,
post flyers and posters around your
town or city: in coffee shops,
libraries, book stores, community
message boards
16) Once
your screening has been confirmed, we
will list your screening details on
our website, in the "Screenings"
section, as well as the film's
Facebook page.
If you
have any questions, please feel free
to email us at:
Khashyar Darvich
Producer-Director
"Dalai Lama Awakening"